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Shakespeare and Popular Culture |
Shakespeare played a large role in American popular culture in the 1800s, as audiences from many diferent social classes enjoyed his plays. American business also capitalized on his popularity, using Shakespeare and his plays in mass-marketed products like calendars and invoking his name in early advertising to suggest quality or value. Kim Sturgess, author of Shakespeare and the American Nation, explores these encounters between Shakespeare and nineteenth-century Americans.
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Kim C. Sturgess
Author of Shakespeare and the American Nation (2004) Shakespeare as popular entertainment in the 1800s
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Shakespeare and mass marketing
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